So, why is HCT better than RGB or other color systems? First, it’s designed to reflect how people naturally experience color, which means our brand colors look more authentic and balanced in any situation. Whether viewed on a phone screen, a laptop, or in print, HCT ensures that the colors remain true and consistent, adapting to various environments like light or dark modes. This is a big leap forward compared to RGB, where colors can shift and lose their intended appearance depending on the medium.
Accessibility is at the core of the HCT system, making it a powerful tool for ensuring our designs are inclusive and easily understood by everyone, including those with visual impairments. By optimizing contrast, HCT allows us to create visuals that are clear and readable, enhancing the user experience. Its ability to adapt to different environments ensures that our colors remain vibrant and true, no matter where they are seen. This flexibility strengthens our brand’s identity, keeping it consistent and recognizable across all platforms and settings.
By choosing HCT, we’re not just selecting colors—we’re embracing a system that elevates our brand’s visual expression and deepens its connection with everyone who experiences it. Stay tuned as we reveal the vibrant palette that defines who we are!
Welcome to our color rules, where we’ve adopted Google’s HCT (Hue, Chroma, Tone) system to define our brand’s visual language. HCT ensures our colors are not only visually appealing but also consistent across platforms, creating a harmonious and accessible palette that adapts to different environments while maintaining our brand identity.
Good contrast for all text sizes. Click to enhance
"The real voyage of discovery consists not in seeking new lands but seeing with new eyes."
