Logo.

Intro

At the heart of the PREA brand lies a deep connection to the concepts of completeness, structure, and unity — principles that guide its approach to revolutionizing the real estate industry. The logo embodies this philosophy through the use of a dodecahedron, a 12-faced polyhedron traditionally associated with the universe in classical philosophy.

The twelve faces of the dodecahedron are more than just a geometric feature; they symbolize the multifaceted nature of existence and the connection of all things. Each face represents a different dimension or aspect of reality, echoing PREA’s holistic approach to real estate. Just as the dodecahedron’s faces come together to form a complete, unified shape, PREA integrates various elements of real estate — investment, development, sustainability, and technology — into a cohesive whole. This symbol reflects the brand’s dedication to viewing challenges from multiple perspectives, ensuring that every angle is considered to deliver comprehensive solutions.

The dodecahedron also signifies the complexity and depth of the services PREA offers. It stands as a symbol of strength, precision, and a commitment to approaching the real estate landscape with a thorough and insightful mindset. The structure of the dodecahedron represents order and clarity in a complex world, much like PREA’s role in bringing structure to the intricate real estate market.

Complementing this powerful symbol is the Gentona font, a modern sans-serif typeface designed by René Bieder. Gentona, with its roots in Swiss design, is known for its clarity, precision, and functionality — qualities that reflect PREA’s dedication to clear communication and professional excellence. The geometric yet humanistic design of Gentona ensures that the logo remains versatile and impactful, whether it’s used in digital platforms, print materials, or large-scale signage.

Together, the dodecahedron and the Gentona font form more than just a logo—they create a visual identity that encapsulates PREA’s mission to redefine real estate through innovation and integrity. This combination of elements ensures that the PREA brand is not only recognizable but also resonates deeply with its commitment to leading the industry into a data-driven future.

By adhering to the established guidelines for scaling and usage, this logo consistently communicates the brand’s identity, reinforcing its position as a forward-thinking leader in the real estate sector.

Rules

The logo is a cornerstone of the Prea brand identity, and its correct usage is paramount to maintaining the brand’s visual consistency and recognition. This section provides detailed guidelines for each variation of the Prea logo, outlining the specific rules for scaling, placement, and application.

The Prea brand is represented by four distinct logo variations, each with specific usage guidelines to ensure consistency and clarity. These variations include the “Icon Only” version, featuring solely the dodecahedron symbol; the “Horizontal Logo,” which includes the dodecahedron followed by the Prea name; the “Vertical Logo,” where the dodecahedron is positioned above the Prea name; and the “Text Only” version, which consists exclusively of the Prea name itself, elegantly presented without any accompanying icon.

Each logo serves a unique purpose within the brand’s visual identity, and understanding their appropriate application is essential for maintaining brand cohesion. Whether used digitally or in print, these logos are designed to ensure that the Prea brand remains instantly recognizable and impactful across all platforms. By following the specified guidelines for each variation, we can preserve the strength and integrity of the Prea brand in every context.

Let’s get started!

Files

In this section, you’ll find all the essential logo assets to ensure the Prea brand is consistently represented across various platforms. These files are your go-to resources for applying the Prea logo correctly, in line with the guidelines provided in this brand book.

For your convenience, we’ve included a Google Drive link where you can download all the Prea logo variants, including the “Icon Only,” “Horizontal,” “Vertical,” and “Text Only” versions. Each file is available in multiple formats to suit different applications, ensuring you have the right tools for every situation. Additionally, within the Google Drive, you’ll find a PDF document that provides detailed descriptions and instructions on how to use each logo variant properly. This PDF is a valuable resource for understanding the nuances of logo application, helping you to maintain the brand’s visual integrity and consistency.

Google Drive